A digital makeover for a local icon
Arcana Hair is a staple of style in the South, with award-winning salons, but their digital presence wasn’t reflecting their premium status. To continue growing in a competitive local market, they needed to bridge the gap between their physical luxury and their online identity.
About Arcana Hair Beauty Services
ARCANA HAIR stands as a pillar of independent style on the South Coast, offering premium hair and beauty services within unique, award-winning salon environments. A brand built on legacy, their story began with their flagship Southampton salon in 1994, followed by a successful expansion into Winchester in 2005, cementing their reputation for excellence across the region.
The challenge: "hidden" in plain sight
Arcana faced a digital disconnect: a five-star salon experience hidden behind an outdated, invisible website. To stop losing clients to competitors, they needed a high-performance platform that could simultaneously showcase premium services, drive e-commerce sales, and dominate local search in Southampton and Winchester.
The strategy: the "local authority way"
We approached this as a dual mission: elevate the brand and dominate local search.
Brand refresh & digital upscale: In a rapid four-week sprint, we elevated their digital identity to match their premium salon experience, transforming a static brochure into a fully integrated e-commerce storefront.
Hyper-local SEO dominance: We overhauled their Google My Business profiles and aligned on-site content with local intent, ensuring they dominate search results in both Winchester and Southampton.
Usability first: We engineered a seamless user journey, removing barriers to make appointment bookings and product purchases effortless.
Services Used:
STRENGTH IN EXPERTISE
Business impact
The impact of the new platform was felt immediately, both in the till and on the phone lines.
By fixing local SEO and making contact effortless, phone calls surged month-on-month by 120%.
The new e-shop integration and streamlined UX boosted product sales by 60% in the first 90 days.
The homepage saw 10,000+ more impressions in just the first 14 days of launch.
The business successfully transitioned from a “local shop” image to a “regional brand” identity.
Below results were passed on by the main agency which contracted us as white label.
Phone calls increased month on month
Sales improvement – 90 days
More impressions for homepage in first 14 days
White label collaboration
As being a white label collaboration with another local agency, we didn’t asked for a testimonials or feedback, as this aspect have been carried out by the partner agency.
No testimonial was requested.
- Web (re)design
- Digital strategy consultation
- Local SEO - GMB
- Web dev and maintenance
