From digital limbo to national reach
Trusted Surveyors is a powerhouse in the property inspection sector. Originally dominating the home counties, their ambition was clear: to expand from a regional leader to a national authority covering England and Wales. But as they pushed for growth, their technology pushed back.
About Trusted Surveyors Consultancy
TRUSTED SURVEYORS is an independent surveying business which when was established covered just Hampshire, Surrey, West Sussex, Berkshire, Wiltshire, Dorset and London. However, their client base is getting bigger everyday and their aim is to cover the entire England and Wales.
Trustedsurveyors.org.uk supplies building surveys, homebuyers reports and other specialist survey across Portsmouth, Winchester, Brighton, Reading, Bournemouth and the area between. The company ethos is to deliver high quality, easy to understand at an affordable price building inspection services for homeowners, firs-time buyers or landlords.
The challenge: the migration trap
Great ambition, broken infrastructure. Stranded in a ‘Mid-Migration Nightmare,’ Trusted Surveyors risked losing years of SEO authority. They didn’t just need a developer; they needed a technical rescue team.
Our mission was twofold: stop the SEO bleeding immediately and engineer a platform robust enough for national expansion.
The strategy: "rescue & scale" protocol
We treated this as a high-stakes rescue mission followed by an aggressive growth sprint.
Forensic SEO migration: We turned a high-risk migration into a ranking boost. Our forensic audit and precise redirects ensured that when the switch flipped, visibility went up, not down.
Complex logic, simple UI: Complex requirements, simple solution. We engineered a custom WordPress platform that handled their heavy data needs without cluttering the customer journey.
Conversion ecosystem: We transformed the site from a static brochure into a high-performance lead funnel.
Services Used:
STRENGTH IN EXPERTISE
Business impact
We successfully moved Trusted Surveyors out of limbo and into the fast lane. The new platform didn’t just save their data; it became their primary engine for revenue.
100% retention of SEO authority and recovery of keyword positions lost during the previous limbo period.
The new UX design proved instantly more effective at turning visitors into paying clients, showing a 32% improvement in conversion rate.
Our “brand awareness” campaign generated 50+ qualified leads and 85 phone calls in just the first 60 days.
+45% paid traffic efficiency. By aligning the landing page experience with ad targeting, we nearly doubled the efficiency of their ad spend.
Conversion rate improvement
Improvement in paid traffic after landing page creation
More leads were generated in first 60 days
Collaborative intervention that saved an amazing brand
We went beyond the typical client-agency dynamic. By embedding our senior design and SEO specialists directly with their team, we executed a precise remedial strategy. We didn’t just achieve the desired outcomes; we breathed new life into the brand and restored their digital heartbeat. Here what Paul their MD said:
” KIND M3DIA have done a fantastic job. We had a set of quite complex business requirements here at Trusted Surveyors that needed a bit of ‘hand-holding’… Their advice, technical expertise, and relaxed ‘can do’ attitude is really refreshing. We are really chuffed with the result.”
Paul, TRUSTED SURVEYORS
- Replatform/WP website
- Digital strategy consultation
- Paid media services
- Technical SEO support
