Reclaiming dominance through technical SEO and backlink profiling
We engineered a 200% visibility surge for Urban Brew Coffee, reversing a critical traffic collapse. By executing a forensic technical audit and neutralizing toxic legacy links, we stabilized their complex Magento platform and transformed a ranking crisis into rapid, measurable growth for Australia’s boldest sustainable coffee brand.
About Urban Brew Coffee
Urban Brew Co is an australian bold answer to the boring, wasteful coffee pod industry. Born from a love of rich, barista-quality coffee and a commitment to do things differently, they’ve crafted a range of Nespresso* compatible pods that don’t just taste amazing, they’re better for the planet too.
Based in Australia, they roast, grind, and pack their pods fresh, using ethically sourced beans from some of the world’s most sustainable farms. Then they wrap that goodness in compostable, eco-friendly pods that won’t stick around in landfill for centuries.
The challenge: beyond referrals; diagnosing an invisible decline
This Australian market disruptor in the eco-friendly coffee pod niche, faced a sudden, unexplained drop in their Search Engine Results Page (SERP) rankings.
Operating on a complex Magento platform, the brand reached a tipping point where organic performance was stalling. They didn’t just need a “tweak”; they needed a deep-dive diagnostic to understand why their digital foundation was crumbling.
The strategy: a forensic approach
We knew that in a competitive niche like coffee, guesswork isn’t a strategy. We initiated a Forensic Technical SEO Audit and full Backlink Profiling to uncover the hidden bottlenecks. Our investigation revealed:
Architectural failures: Mismanaged canonical tags and redirect loops on core shop pages were confusing search engine crawlers.
Toxic link profile: The site was being weighed down by a legacy of low-quality, “spammy” forum links, a remnant of outdated practices that were now triggering algorithmic suppression.
Services Used:
STRENGTH IN EXPERTISE
Business impact
Instead of just adding new content, we focused on sanitizing the environment. We moved fast to SEO-proof the infrastructure by directly with the dev stack to fix Magento’s inherent structural flaws. Followed by disavow & cleanse, submitting a comprehensive disavow list to Google, severing ties with toxic domains and restoring the site’s authority.
Some of results obtained throughout our partnership:
- In less than 4 weeks, brand visibility recovered to a similar level before the issue was flagged.
- Indexation and crawling issues have been halved in less than 48 – 72h.
- As a result of link profiling and disavow list submission, the visibility increased 200% on period after compared to before remedial works project.
Impressions increased in first 90 days
Less crawlability issues after 48h
Days recovery to brand visibility
Technical SEO is a must sometimes, if not all the times
“KIND M3DIA brought clarity and real results.” The partnership proved that Technical SEO is a fundamental business asset. Toby, Founder of Urban Brew, noted:
“I’ve known Andy for years from his time at a top UK agency. When we hit a wall with our performance, he was the first person I reached out to. KIND M3DIA provided a top-quality service that gave us reassurance and, more importantly, a massive leap in results. Big thumbs up“
Toby, Urban
- Forensic technical SEO audit
- Link profile cleansing & disavow management
- Magento platform optimization
- Visibility recovery strategy
