Essential, results-focused paid search services that drive ROI
Paid search marketing services are a powerful way for businesses to gain instant visibility and drive high-intent traffic. By strategically placing ads on platforms like Google and Bing, you reach potential customers right when they’re searching for your products or services.
This approach leads to immediate traffic, improved sales, and measurable ROI. With expert keyword targeting, ad copy optimization, and budget management, paid search ensures your brand stays competitive and visible, delivering results that align with your short term business goals.
- Ad copy creation & optimization
- Campaign and budget management
- Negative keyword pruning
- Landing page creation & optimization
- Keyword and competitor research
- Search engine retargeting
- Reporting and performance analysis
How we can help
How can paid search marketing help grow your revenue?
PPC will boost visibility & drives immediate traffic
High-intent Traffic Driver
The paid search marketing is a powerful driver of high-intent traffic, capturing potential customers from their initial search to the moment they’re ready to convert.
Precision Targeting
Achieving strong results requires more than just setting up ads—it involves constant optimisation, precise targeting, and strategic management of multiple campaign elements.
Fast, Scalable Results
Unlike long-term strategies, PPC delivers fast, scalable results—making it ideal for rapid growth, testing new products or markets, adapting to trends quickly, and gaining a competitive edge in an ever-changing digital landscape.
Paid search marketing will increase sales and lead generation
Data-driven expertise
A skilled and dedicated PPC team works as an extension of your marketing department, developing data-led, creative campaigns that deliver measurable impact. From increasing sales and generating quality leads to elevating brand visibility, well-executed paid search strategies help you stay competitive and drive meaningful growth.
What we offer
What can be included in a paid search marketing service?
Paid search marketing can be complex—with targeting, bidding, and ad creation all needing attention. For many businesses, knowing where to start is the hardest part.
Fortunately, tailored PPC packages take the guesswork out. The right package aligns with your goals and budget, covering essentials like keyword research, ad setup, campaign management, A/B testing, and ongoing optimisation to maximise ROI and drive targeted growth.
Ad Account Setup & PPC Audit
We begin with a forensic deep-dive into your existing ad ecosystem, going far beyond a basic settings check. Our team meticulously analyzes your account structure, keyword quality scores, and conversion tracking integrity to pinpoint exactly where your budget is being wasted and where your most profitable opportunities are hiding.
Instead of a generic spreadsheet, you will receive a transparent, actionable roadmap designed to immediately improve your ROI. We prioritize clear insights over jargon, ensuring you know exactly how to scale.
Plus, if your business currently invests over £1,000 per month on ads, this comprehensive audit is available as a complimentary service; contact us today to unlock your account’s true potential.
Google Search and Display Ads
We don’t just write ads; we engineer campaigns to capture customers at the exact moment they are searching for your solution. By combining persuasive, high-converting copy with scientific keyword bidding, we ensure your brand appears above competitors for the searches that matter most.
Our focus on improving “Quality Score” means you pay less per click while driving higher-quality traffic to your site, effectively turning intent into revenue.
Beyond search, we leverage the massive reach of the Google Display Network to keep your business top-of-mind across the web. We design visually striking image and video assets that do more than just look good, they are strategically placed on relevant websites to build brand authority and fuel the top of your sales funnel.
Whether it’s introducing your brand to new audiences or reinforcing your message to passive browsers, we ensure your business looks like a market leader everywhere your customers go.
Ads Remarketing
Remarketing is an influential strategy for re-engaging users in the conversion process and reminding them of the products or services they’ve browsed on your website.
When used correctly, remarketing can be a valuable addition to your marketing funnel and can be implemented in either a Display or Dynamic setting.
As summary, remarketing is an imporant online marketing approach that can notably enhance conversion rates and brand awareness. It enables businesses to reconnect with previous website and app visitors, jogging their memory about the business and its products or services.
Widely used platforms for remarketing encompass Google Ads, Facebook Ads, and Microsoft Advertising.
Google Shopping & PMax
Google Shopping, also known as Product Listing Ads, is an advertising feature within Google Ads. It allows ecommerce stores to list their products with an image, price, and brief description on the Google Shopping tab and at the top of Google search results. This often results in more engaged users and better conversion rates.
These ads are displayed in two formats. For search results with active purchase intent, products appear at the top of the traditional search results. For lower intent or volume searches, products are listed under the separate “Google Shopping” tab, where users can compare prices and reviews.
The setup is done via the Google Merchant Centre, where a product feed is uploaded. This feed, which can be sourced from your website or directly integrated with platforms like Shopify or WordPress, provides Google with all the necessary product details.
Merchant Feed Optimisation
Efficient feed management and optimization are crucial for a triumphant Google Shopping campaign. Our process and expertise in feed management guarantee maximum exposure for your Google Shopping Ads, positioning you directly in the sight of an audience actively seeking your product.
Bid strategies are instrumental in marketing your shopping products effectively and maximizing return, ROAS, and bidding efficiency. We have a wealth of experience in employing various bid strategies to enhance the value of your Google Shopping campaigns, helping you truly capitalize on your visibility and return.
Why working with us
What makes our paid search marketing services so effective?
Maximising visibility
Selecting apt keywords is just the beginning. We align these with ad copy, CTAs, and landing pages that convert clicks into profits. Our paid search marketing amplifies your brand's visibility, connecting you with customers actively seeking your products or services.
Affordable, inventive strategy
With our paid search marketing, you're charged only when your ad is clicked, ensuring every cent of your budget attracts new website visitors. We also target specific demographics and regions, so your ads connect with those most interested in your business.
Your success is our success
No more being kept in the dark by your PPC agency. We work as an extension of your team, prioritizing your needs and seizing new opportunities. Our paid search marketing provides valuable audience data, refining your strategy, enhancing user experience, and boosting your ROI.
“They have been incredibly accommodating and helpful – I’ve found a local marketing specialist right around the corner of my business. Amazing service from both KIND M3DIA and Andy, the project leader.”
Why you should use PPC
Why paid search ads can bring in the numbers
80%
is about how much search ads can increase brand awareness, as per a recent Google report.
45%
of page clicks are earned by Ads that appear in search results.
96%
of advertisers spend money on search ads, as per a Techjury report.
Frequent asked questions for paid search marketing
FAQs about PPC
Looking to learn more about paid search services for your business? Browse our FAQs:
Paid search marketing, known also as PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to buy visits to their site rather than earning them organically. Ads are displayed on platforms like Google Ads, Bing Ads, and social media networks, targeting specific keywords and demographics.
PPC campaigns can generate immediate traffic and leads once they go live. However, optimizing for the best return on investment (ROI) takes time, as continuous adjustments are made based on performance data.
Major platforms include Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Each platform offers unique targeting options to reach specific audiences.
Yes, a dedicated landing page enhances the effectiveness of your PPC campaign. Optimized landing pages align with your ad messaging and drive conversions by providing a seamless user experience.
Success is measured using key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Regular monitoring and adjustments are made for continuous improvement.
The cost of paid search management varies depending on the complexity of the campaign, objectives, and target niche. On average, an agency will charge from £50-£100 per hour, with flexible retainers available for more cost-effective services.
The paid search service can be effective for businesses of all sizes and industries. The key is to tailor the strategy to specific goals, whether it’s driving brand awareness, generating leads, or increasing sales. However, we have worked across various industries, including: surveyors, traders, accountants, plastic products manufacturers, beauty and salon owners, photographers, ecommerce shop owners, cafe and restaurants owners.
