Nu numai referințe
Urban Brew Co approached us for some technical SEO work as their website had dropped in SERP and didn’t had a clear reason for this. And as we know, a Magento platform isnt the most friendly from performance and SEO perspective.
About Urban Brew Coffee
Urban Brew Co is an australian bold answer to the boring, wasteful coffee pod industry. Born from a love of rich, barista-quality coffee and a commitment to do things differently, they’ve crafted a range of Nespresso*-compatible pods that don’t just taste amazing — they’re better for the planet too.
Based in Australia, they roast, grind, and pack their pods fresh, using ethically sourced beans from some of the world’s most sustainable farms. Then they wrap that goodness in compostable, eco-friendly pods that won’t stick around in landfill for centuries.
The challenge
Urban Brew Co approached us for some technical SEO work as their website had dropped in SERP and didn’t had a clear reason for this. And as we know, a Magento platform isnt the most friendly from performance and SEO perspective.
We love a challenge and our first proposed step was to carry out a technical SEO audit and a backlink profiling to understand what the issue was.
As a result, we’ve identify a couple of major technical issues, such as misuse of canonical tags and loop redirects for some of the shop pages. Also, their website had been linked to numerous spammy forums and website, which was a result of a malicious link building practice.
After remedial actions, we start seeing the a upward recovery trend in site visibility (green line shows when we started the project collaboration; in less than 4 months the visibility recovered to a similar level before the issue )
Every time, anytime, we are more than happy to offer our advice and knowledge in helping “fresh” businesses. And definitely, we love a challenge no matter what the niche or market is.
Services Used:
STRENGTH IN EXPERTISE
Business impact
Some of results obtained throughout our partnership:
- In less than 4 weeks, brand visibility recovered to a similar level before the issue was flagged.
- Indexation and crawling issues have been halved in less than 48 – 72h.
- As a result of link profiling and disavow list submission, the visibility increased 200% on period after compared to before remedial works project.
Impressions increased in first 90 days
Less crawlability issues after 48h
Days recovery to brand visibility
Technical SEO is a must sometimes, if not all the times
The collaboration between Urban Brew and KIND M3DIA benefited everyone, as we’ve got a referral from “nothing” and the client received a top quality service and reinsurance from their previous agency. Toby said:
“I’ve met Andy a couple of years ago when he was still working for a well-known UK agency, and I collaborated with them on a different brand. It was on my mind when we started having issues, so I reached out to the agency MD.
She mentioned that she just has retired from the industry but told me that Andy was still doing some freelance work and pointed me in his direction. Great collaboration and definitely a good contact to have in your book. Big thumbs up.”
Toby, Urban
- SEO tehnic
- Link Building
- Search engine optimisation (SEO)
