{"id":989488,"date":"2025-10-02T10:02:00","date_gmt":"2025-10-02T09:02:00","guid":{"rendered":"https:\/\/kindm3dia.com\/?p=989488"},"modified":"2026-02-17T13:32:52","modified_gmt":"2026-02-17T13:32:52","slug":"ghid-pentru-incepatori-privind-datele-structurate","status":"publish","type":"post","link":"https:\/\/kindm3dia.com\/ro\/expertise\/beginners-guide-to-structured-data\/","title":{"rendered":"Ghid pentru \u00eencep\u0103tori privind datele structurate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"989488\" class=\"elementor elementor-989488\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4005d89b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4005d89b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f755b0f\" data-id=\"4f755b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68124acb elementor-widget elementor-widget-text-editor\" data-id=\"68124acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Structured data is a <strong>standardized format of code<\/strong> that helps search engines understand the content of a page. While it is invisible to the end-user, it serves as a &#8220;translator&#8221; for <a href=\"https:\/\/kindm3dia.com\/expertise\/how-a-search-engine-works-crawling-indexing-and-more\/\" target=\"_blank\" rel=\"noopener\">search engine<\/a> bots.<\/p>\n<p>For example, imagine a cooking blog. A human reader can easily recognize a recipe: they see a list of ingredients, cooking steps, prep time, and a photo of the finished dish.<\/p>\n<p>Search engines, however, are not human. They <strong>need help to decipher<\/strong> that this text is specifically a recipe and not just a random list of words. Structured data labels these constituent parts, tagging the text specifically as &#8220;ingredients,&#8221; &#8220;cook time,&#8221; or &#8220;calories.&#8221;<\/p>\n<p data-path-to-node=\"10\">\u00a0<\/p>\n<p data-path-to-node=\"10\">In <a href=\"https:\/\/kindm3dia.com\/marketing-services\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> circles, &#8220;Structured Data&#8221; and &#8220;Schema Markup&#8221; are often used interchangeably. To be precise:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Structured Data<\/b> is the general method of organizing data.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Schema.org<\/b> is the specific vocabulary (language) used by major search engines (Google, Bing, Yahoo, Yandex) to understand that data.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b3ee1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e6b3ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e6b3ee1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e6b3ee1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e6b3ee1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d7b13 elementor-widget elementor-widget-heading\" data-id=\"05d7b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of structured data formats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc39245 elementor-widget elementor-widget-text-editor\" data-id=\"7fc39245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"14\">While there are hundreds of Schema types available, not all are supported by Google for rich results. You should always check the <a class=\"ng-star-inserted\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjY8NPquNORAxUAAAAAHQAAAAAQtAE\">Google Search Gallery<\/a> to see which types are eligible for special display features.<\/p>\n<p data-path-to-node=\"15\">To implement this data, there are three main formats:<\/p>\n<p data-path-to-node=\"16\"><strong>1. JSON-LD (The Gold Standard)<\/strong><\/p>\n<p data-path-to-node=\"17\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">JSON-LD<\/b> (JavaScript Object Notation for Linked Data) is Google\u2019s <b data-path-to-node=\"17\" data-index-in-node=\"65\">recommended format<\/b>.<\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\">How it works<b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">:<\/b> It uses a JavaScript script tag to insert the data.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\">Why it\u2019s better: It sits separately from your page&#8217;s visible HTML (usually in the <code data-path-to-node=\"18,1,0\" data-index-in-node=\"82\">&lt;head&gt;<\/code> or body), making it much easier to implement and maintain without breaking your site&#8217;s design.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\">Compatibility: Both Google and Bing fully support JSON-LD.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"19\"><strong>2. Microdata<\/strong><\/p>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">Microdata<\/b> was the old standard. It involves nesting metadata within the existing HTML content of a page.<\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\">How it works: You add attributes like <code data-path-to-node=\"21,0,0\" data-index-in-node=\"38\">itemprop<\/code> directly to your <code data-path-to-node=\"21,0,0\" data-index-in-node=\"64\">&lt;div&gt;<\/code> and <code data-path-to-node=\"21,0,0\" data-index-in-node=\"74\">&lt;span&gt;<\/code> tags.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\">The downside: It is messier to manage. If you change your page design or HTML structure, you often break the structured data in the process.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"22\"><strong>3. RDFa<\/strong><\/p>\n<p data-path-to-node=\"23\"><b data-path-to-node=\"23\" data-index-in-node=\"0\">RDFa<\/b> (Resource Description Framework in Attributes) is an HTML5 extension that supports linked data.<\/p>\n<ul data-path-to-node=\"24\">\n<li>\n<p data-path-to-node=\"24,0,0\">How it works: Similar to Microdata, it uses HTML tag attributes to label content.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,0\">The downside: Like Microdata, it requires implementation directly into the HTML, making it more complex to implement than JSON-LD.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3217f4 elementor-widget elementor-widget-heading\" data-id=\"b3217f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 3 core SEO benefits for structured data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239beb8f elementor-widget elementor-widget-text-editor\" data-id=\"239beb8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"27\">Why go through the trouble of adding this code?<\/p>\n<p data-path-to-node=\"28\"><strong>1. Win Rich Snippets (SERP Features)<\/strong><\/p>\n<p data-path-to-node=\"29\">This is the most visible benefit. Structured data makes your page eligible for <b data-path-to-node=\"29\" data-index-in-node=\"79\">Rich Results<\/b> (formerly Rich Snippets). These include star ratings, recipe cards, event listings, FAQ dropdowns, and carousels. These visual enhancements make your result pop, typically leading to a significantly higher <b data-path-to-node=\"29\" data-index-in-node=\"298\">Click-Through Rate (CTR)<\/b>.<\/p>\n<p data-path-to-node=\"29\">\u00a0<\/p>\n<p data-path-to-node=\"30\"><strong>2. Improve relevance &amp; understanding<\/strong><\/p>\n<p data-path-to-node=\"31\">While Google has stated that structured data is not a direct ranking factor, it is a massive <b data-path-to-node=\"31\" data-index-in-node=\"93\">relevancy signal<\/b>. By explicitly telling Google, &#8220;This is a product, this is the price, and this is the review,&#8221; you help the algorithm match your content to the right user queries with high precision.<\/p>\n<p data-path-to-node=\"31\">\u00a0<\/p>\n<p data-path-to-node=\"32\"><strong>3. Dominate Voice Search<\/strong><\/p>\n<p data-path-to-node=\"33\">Voice assistants (like Google Assistant, Siri, and Alexa) rely heavily on structured data. When a user asks a question, the device often reads the answer from a &#8220;Featured Snippet&#8221; or &#8220;Position Zero&#8221; result. Structured data is often the key to securing that spot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d81d02a elementor-widget elementor-widget-spacer\" data-id=\"d81d02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b14e04d elementor-widget elementor-widget-image\" data-id=\"4b14e04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/kindm3dia.com\/wp-content\/uploads\/structured-data-coding.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-989506\" alt=\"\" srcset=\"https:\/\/kindm3dia.com\/wp-content\/uploads\/structured-data-coding.jpg 1280w, https:\/\/kindm3dia.com\/wp-content\/uploads\/structured-data-coding-300x188.jpg 300w, https:\/\/kindm3dia.com\/wp-content\/uploads\/structured-data-coding-1024x640.jpg 1024w, https:\/\/kindm3dia.com\/wp-content\/uploads\/structured-data-coding-768x480.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6193ccd elementor-widget elementor-widget-spacer\" data-id=\"6193ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6147ac0 elementor-widget elementor-widget-heading\" data-id=\"6147ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to implement structured data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56abe3d4 elementor-widget elementor-widget-text-editor\" data-id=\"56abe3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s a variety of different ways to implement structured data. It can be hard-coded, generated dynamically using <strong>JavaScript<\/strong>, or injected with <strong>GTM<\/strong>. You can format it using JSON-LD, Microdata or RFDa,<br \/>although JSON-LD is the recommended format, and the one most commonly used because it doesn\u2019t require any alterations to the HTML on a page.<\/p>\n<p>However, Bing doesn\u2019t support JSON-LD yet, so consider how important Bing\u2019s support for your structured data might be for your site. Each type of structured data has a certain number of required and recommended attributes.<\/p>\n<p>These\u00a0attributes should be visible on the page in order to be <strong>valid in structured data<\/strong>, so first check that all of the attributes you wish to include are somewhere on the page. You can find a full specifications for each type of structured data <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/article\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"50px\"} --><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading {\"level\":3} --><\/p>\n<p class=\"wp-block-heading\"><strong>JSON-LD<\/strong><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>JSON-LD structured data can sit in the or sections of your page (most commonly it\u2019s included in the ) and doesn\u2019t need to affect the HTML on the page. Simply in paste the following snippet.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>{<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;@type&#8221;: &#8220;Organization&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;address&#8221;: {<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 &#8220;@type&#8221;: &#8220;PostalAddress&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 &#8220;addressLocality&#8221;: &#8220;Paris, France&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 &#8220;postalCode&#8221;: &#8220;F-75002&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 &#8220;streetAddress&#8221;: &#8220;38 avenue de l&#8217;Opera&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 },<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;email&#8221;: &#8220;secretariat(at)google.org&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;faxNumber&#8221;: &#8220;( 33 1) 42 68 53 01&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;member&#8221;: [<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 {<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;@type&#8221;: &#8220;Organization&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 },<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 {<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;@type&#8221;: &#8220;Organization&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 }<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 ],<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;alumni&#8221;: [<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 {<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;@type&#8221;: &#8220;Person&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;name&#8221;: &#8220;Jack Dan&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 },<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 {<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;@type&#8221;: &#8220;Person&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8220;name&#8221;: &#8220;John Smith&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 }<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 ],<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;name&#8221;: &#8220;Google.org (GOOG)&#8221;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &#8220;telephone&#8221;: &#8220;( 33 1) 42 68 53 00&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>}<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;\/script&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"50px\"} --><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading {\"level\":3} --><\/p>\n<p class=\"wp-block-heading\"><strong>Microdata<\/strong><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Microdata uses in-line descriptions within meta tags to identify elements as structured data attributes. For this, we need to identify each of the attributes in our existing code to mark up. Here is an example of Microdata markup:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;div itemscope itemtype=&#8221;https:\/\/schema.org\/Organization&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;span itemprop=&#8221;name&#8221;&gt;Google.org (GOOG)&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Contact Details:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;div itemprop=&#8221;address&#8221; itemscope itemtype=&#8221;https:\/\/schema.org\/PostalAddress&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Main address:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span itemprop=&#8221;streetAddress&#8221;&gt;38 avenue de l&#8217;Opera&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span itemprop=&#8221;postalCode&#8221;&gt;F-75002&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span itemprop=&#8221;addressLocality&#8221;&gt;Paris, France&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 ,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;\/div&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Tel:&lt;span itemprop=&#8221;telephone&#8221;&gt;( 33 1) 42 68 53 00 &lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Fax:&lt;span itemprop=&#8221;faxNumber&#8221;&gt;( 33 1) 42 68 53 01 &lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 E-mail: &lt;span itemprop=&#8221;email&#8221;&gt;secretariat(at)google.org&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Members:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211; National Scientific Members in 100 countries and territories: Country1, Country2, &#8230;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211; Scientific Union Members, 30 organizations listed in this Yearbook:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>List of Alumni:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;span itemprop=&#8221;alumni&#8221; itemscope itemtype=&#8221;https:\/\/schema.org\/Person&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0&lt;span itemprop=&#8221;name&#8221;&gt;Jack Dan&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;span itemprop=&#8221;alumni&#8221; itemscope itemtype=&#8221;https:\/\/schema.org\/Person&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0&lt;span itemprop=&#8221;name&#8221;&gt;John Smith&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>History:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;\/div&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"50px\"} --><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading {\"level\":3} --><\/p>\n<p class=\"wp-block-heading\"><strong>RDFa<\/strong><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>RDFa is really similar to Microdata. Again, this is done inline within the HTML, so you need to start by identifying each element you want to markup in your page\u2019s code, and then add the structured data within its meta tags. RFDa has a slightly different syntax to Microdata \u2013 your markup should look something like this:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;div vocab=&#8221;https:\/\/schema.org\/&#8221; typeof=&#8221;Organization&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;span property=&#8221;name&#8221;&gt;Google.org (GOOG)&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Contact Details:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;div property=&#8221;address&#8221; typeof=&#8221;PostalAddress&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Main address:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span property=&#8221;streetAddress&#8221;&gt;38 avenue de l&#8217;Opera&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span property=&#8221;postalCode&#8221;&gt;F-75002&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 \u00a0 &lt;span property=&#8221;addressLocality&#8221;&gt;Paris, France&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 ,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 &lt;\/div&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Tel:&lt;span property=&#8221;telephone&#8221;&gt;( 33 1) 42 68 53 00 &lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 Fax:&lt;span property=&#8221;faxNumber&#8221;&gt;( 33 1) 42 68 53 01 &lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0 E-mail: &lt;span property=&#8221;email&#8221;&gt;secretariat(at)google.org&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Members:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211; National Scientific Members in 100 countries and territories: Country1, Country2, &#8230;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&#8211; Scientific Union Members, 30 organizations listed in this Yearbook:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>List of Alumni:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;span property=&#8221;alumni&#8221; \u00a0typeof=&#8221;Person&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0&lt;span property=&#8221;name&#8221;&gt;Jack Dan&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;\/span&gt;,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;span property=&#8221;alumni&#8221; \u00a0typeof=&#8221;Person&#8221;&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0 \u00a0&lt;span property=&#8221;name&#8221;&gt;John Smith&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0&lt;\/span&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>History:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&lt;\/div&gt;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"50px\"} --><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08bb7b elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-blockquote\" data-id=\"c08bb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPro Tip: If you inject schema using JavaScript or Google Tag Manager, simple code validators might miss it. Instead, use the URL Inspection Tool inside Google Search Console. Click \"Test Live URL\" and then \"View Tested Page\" to see the actual HTML Google rendered\u2014this confirms if they are successfully \"seeing\" your code.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3596119 elementor-widget elementor-widget-heading\" data-id=\"3596119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testing your structured data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea4897 elementor-widget elementor-widget-text-editor\" data-id=\"cea4897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now you\u2019ve added your structured data, it\u2019s time to test that it\u2019s valid. Simply paste your code or URL into the <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\"><strong>Rich Results Test Tool<\/strong><\/a> and it will give your results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If you\u2019re dynamically generating your Structured Data with JavaScript, or using GTM, you may need to paste in your rendered code rather than a URL (we find that sometimes the tool doesn\u2019t pick up dynamically inserted Structured Data, even if it\u2019s valid).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You can either load your page up in the browser and copy the source code or use the \u2018<strong>Inspect URL<\/strong>\u2019 tool in Google Search Console and \u2018Test Live URL\u2019. Click \u2018View Tested Page\u2019, which will show you the HTML that Google has rendered. Copy this into the Structured Data Testing Tool, and your Structured Data should be picked up.<!-- \/wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p>If this seems to complicated and need more instructions or maybe someone to implement it for you, feel free to give us a shout either by WhatsApp, <a href=\"https:\/\/kindm3dia.com\/contact\/\" target=\"_blank\" rel=\"noopener\">form submission<\/a> or DM on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Structured data is a standardized format of code that helps search engines understand the content of a page. While it is invisible to the end-user, it serves as a &#8220;translator&#8221; for search engine bots. For example, imagine a cooking blog. A human reader can easily recognize a recipe: they see a list of ingredients, cooking&#8230;<\/p>","protected":false},"author":1,"featured_media":989489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[2,3],"tags":[9,16],"class_list":["post-989488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-marketing","tag-digital-marketing","tag-seo"],"_links":{"self":[{"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/posts\/989488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/comments?post=989488"}],"version-history":[{"count":46,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/posts\/989488\/revisions"}],"predecessor-version":[{"id":991236,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/posts\/989488\/revisions\/991236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/media\/989489"}],"wp:attachment":[{"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/media?parent=989488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/categories?post=989488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kindm3dia.com\/ro\/wp-json\/wp\/v2\/tags?post=989488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}