Redesigning locally
Their new redesigned website needed to improve their local presence and to offer clear and relevant information to their customers about their used products, team members and their qualifications.
About Arcana Hair Beauty Services
ARCANA HAIR is an independent hair and beauty services in unique award winning salon environments in Southampton and Winchester.
Their first salon, based in Southampton, was established in 1994, while the second location, in Winchester, was launched in 2005.
The challenge
Arcana Hair owners were seeking a simple, but modern website that would allow them to display all their products and services. Also, they needed an e-shop integration to sell their own brand products.
The new redesigned website and optimized GMB profile improved their local presence and offered clear and relevant information to their customers about their used products, team members and their qualifications along with a strong, easily recognisable branding.
In addition, a brand refreshing occurred in order to align their new business objectives and direction.
Due to responsive and carefully crafted website, ARCANA HAIR has experienced continued growth in conversation, average order value and traffic.
This tailor-made digital platform that combines the local business with the world wide web and reaches out directly to their target market.
Services Used:
STRENGTH IN EXPERTISE
Business impact
Some of results obtained throughout our partnership:
- In four week turnaround, we were able to make changes in order to establish a clear and more upmarket brand identity.
- Improve usability of the their digital asset – website to provide a strong foundation for building brand awareness.
- Improve their local presence through creating Google My Business profiles and establishing a digital media strategy for next 6 months.
Below results were passed on by the main agency which contracted us as white label.
Phone calls increased month on month
Sales improvement – 90 days
More impressions for homepage in first 14 days
White label collaboration
As being a white label collaboration with another local agency, we didn’t asked for a testimonials or feedback, as this aspect have been carried out by the partner agency.
No testimonial was requested.
- Web (re)design
- Digital strategy consultation
- Local SEO - GMB
- Web dev and maintenance
