A good SEO case
For this project, we collaborated closely with a local development agency, sharing both responsibilities and rewards. Given the project’s fast-paced implementation needs and specific CMS requirements, this partnership ensured we could move efficiently without compromising quality.
About BTI Group
BTI Group has been active in the US market since 2018, initially launching as an importer and distributor specialising in mobile and smart device software solutions. With a strong foundation in tech distribution, the company quickly gained traction by aligning with emerging consumer trends and offering scalable B2B solutions.
Today, BTI Group collaborates with a wide network of retail partners across the US, Europe, and the UK. Their portfolio has significantly evolved to include an extensive range of smart home devices, IT hardware, and integrated software solutions, catering to both consumer and enterprise needs.
Their ability to adapt to market demand while maintaining strong relationships with global retail chains positions them as a dynamic and forward-thinking player in the connected technology sector.
The challenge
On this project, we partnered with a local development agency, sharing both responsibilities and rewards. This collaborative setup was driven by the project’s technical complexity and urgency — particularly around implementation speed, CMS adaptability, and the need for seamless backend integration. By combining our marketing expertise with the dev agency’s technical capabilities, we ensured the project remained agile without compromising on quality or performance.
Our engagement began with a comprehensive SEO audit to assess the existing digital footprint and uncover technical, content, and structural gaps. This audit formed the foundation of a data-driven SEO strategy tailored to meet the client’s business objectives and long-term growth ambitions.
Operating in the highly competitive electronics and software market meant we had to be sharp, strategic, and consistent. Through a focused 6-month SEO campaign — including technical optimisation, high-intent content creation, and link-building across relevant industry platforms — we achieved significant organic growth. The campaign not only improved visibility across core commercial keywords, but also enhanced user engagement and conversions from search traffic.
This project is a great example of how cross-functional collaboration, paired with a solid SEO framework, can unlock meaningful results even in saturated markets.
Services Used:
STRENGTH IN EXPERTISE
Business impact
Some of results obtained throughout our partnership:
- In first five months, the number of rankings increased by 45% (+925 terms), while the site visibility almost doubled.
- Referring domains increased by more than 150%, from 600 to 1.5K domains. Is worth mentioning that a disavow list of domains was submitted also due to low quality links identified during the Technical SEO Audit.
- Year on year, the total impressions doubled, while we’ve added more than 5K clicks.
Rankings increased in first 150 days
Referring domains
More clicks same period YoY
SEO done right works everytime
This project is a great example of how cross-functional collaboration, paired with a solid SEO framework, can unlock meaningful results even in saturated markets. Toby said:
“What stood out most was their collaborative mindset. Working alongside our dev agency, they integrated seamlessly into the wider team, ensuring things moved fast without sacrificing quality. Within six months, we saw a measurable uplift in our organic performance — key pages started ranking, our traffic became more qualified, and our online presence shifted from passive to proactive. KIND M3DIA didn’t just deliver tactics; they brought clarity, strategy, and real results“
Duncan, BTI Group
- Technical SEO
- Dev stack collaboration
- Search engine optimisation (SEO)
