Great offline reputation, zero digital footprint
From virtually invisible to fully booked. We executed a rapid digital turnaround for LeaseX Surveying, delivering a new brand identity and a high-performance website that drove a 160% surge in phone inquiries within the first quarter.
About LeaseX Surveying
LeaseX Surveying combines local insight with high-level technical qualification. As independent Chartered Surveyors in Brighton and Hove, they specialise in the complexities of lease extensions and enfranchisements.
Yet, prior to 2018, this wealth of knowledge was hidden behind a lack of digital infrastructure, leaving new owners with a blank canvas to build upon. Originally, the business was set up by Geoff Holden, a fellow of the Royal Institution of Chartered Surveyors.
The challenge: digital invisible experts
Great reputation, zero digital footprint. When new owners acquired the business, they faced a critical operational gap: the company had no online identity. In a market where clients search Google before they call a surveyor, LeaseX was invisible.
The challenge was urgent. They didn’t just need a “website”; they needed a complete digital infrastructure: branding, lead generation, and local authority, built from scratch. And they needed it fast to capitalize on market demand.
The strategy: "raise quickly" protocol
We executed a high-velocity launch strategy to take LeaseX from zero to revenue-generating in under a month.
Rapid brand and web build: In a focused three-week turnaround, we established a crisp new brand identity and launched a modern, responsive website. The design was engineered for clarity, ensuring potential clients could immediately understand their complex services and get in touch.
Local SEO focus: A surveyor’s business is inherently local. We built and optimized their Google My Business (GMB) profile from the ground up and implemented an aggressive on-page SEO strategy targeting localized search terms in Brighton and Hove.
Content for growth: We didn’t just hand over a website; we handed over a roadmap. We equipped their in-house team with a 12-month content marketing strategy to ensure sustainable long-term growth.
Services Used:
STRENGTH IN EXPERTISE
Business impact
The impact of establishing a professional digital presence was explosive. By turning the lights on effectively, we opened the floodgates for new business.
A massive surge in inquiries, +250% lead increase compared to their previous offline-only operations.
The GMB optimization turned local searches directly into phone calls. They saw an increase of 160% in calls.
Their brand visibility skyrocketed in local search results. Post-launch feedback analysis confirmed the impact, revealing a 150% increase in brand visibility reported by new clients.
The new digital stream stabilized their business model, reducing reliance on referrals alone.
Leads increase compared with offline-only operation
Impressions improvement in brand visibility
More calls after GMB optimization
Esteemed web design solutions
As part of our partnership, KIND M3DIA has the advantage of having a dedicated point of contact, working closely with our team to ensure that the partnership yields the desired outcomes. Michael from LeaseX said:
“We went to KIND M3DIA with our vision for a brand new website. They really understood our aims and put together a proposal which generated the ‘right feeling’ about our brand… We are very proud of our brand new website and the new stream of business.”
Michael, LeaseX Surveying
- Web design and development
- Digital strategy consultation
- Local SEO & GMB optimization
- Brand identity creation
